Positioning: The Battle for Your Mind, 20th Anniversary Edition

 

• Hardcover: 246 pages
• Publisher: McGraw-Hill; 3 edition (December 28, 2000)
• Language: English
• ISBN-10: 0071359168
• ISBN-13: 978-0071359160

Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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